I'm going to do something that most business mentors and gurus would probably advise against. I'm cancelling my Black Friday/Cyber Monday sale. And, to single out Black Friday specifically, I have to admit that it goes against my conscience. To me, BF represents greed and consumerism at its worst, and I don't wish to partake of any of it. Plus, I don't want to bombard my shoppers with yet another Black Friday dealio. I get tired of it and I know you do too. That said, there's no denying that most of us are gearing up for gift-buying, and as a small business owner, I feel like I'd be in denial to not participate in some way and make an effort to bring in more sales and offer some sort of price break to my customers, yes? So in that spirit I've decided to run the sale on Saturday and Sunday. Have you heard of Small Business Saturday? It's the Saturday following Black Friday and it was created to support local small businesses, as opposed to the ubiquitous big box stores. Here's the link to their Facebook page. Head over there and give them a looksie. Then you can mosey to my Etsy shop and pick out some healing, consciousness-raising jewels for yourself or someone close to your heart. My Small Business Weekend sale runs all Saturday and Sunday and everything in my shop is 15% off. Oh and you'll need to enter this coupon code at checkout: SMALLBIZ15. Support small business!
Sara Martin: Twin Flame Rehabber, Creatrix of Talismans